IDC InfoBrief: Exploring the Impact of Mobile Messaging on

Customers, Employees and Operations


This IDC InfoBrief, sponsored by OpenMarket, highlights how mobile is transforming key business processes and the importance of creating a mobile messaging strategy.

The study was conducted with 600 respondents in the US, UK, Asia and major European markets in the following industries: Automotive, Consumer Packaged Goods (CPG), Financial Services, Healthcare Payers, High Tech, Media & Entertainment, Transportation & Logistics, Travel & Hospitality, and Utilities.

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