IDC White Paper: Enterprises Adopting Mobile Messaging to

Enhance Communications and Improve Business Operations


This IDC white paper, sponsored by OpenMarket, looks at how enterprises are taking advantage of mobile messaging technology to improve business operations and enhance communications related to customer service, sales/marketing, operations, IT administration, and employee relations.

Based on an extensive survey (600 companies) across industries and geographies, this analysis suggests which processes represent the greatest opportunity for enhancement and the approaches organizations are taking to capture potential value.

The paper closes with actionable guidance for creating a mobile messaging strategy.

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